期刊名称：International Journal of Software Engineering and Its Applications
印刷版ISSN：1738-9984
出版年度：2014
卷号：8
期号：8
页码：65-72
DOI：10.14257/ijseia.2014.8.8,07
出版社：SERSC
摘要：Privacy is considered now a key differentiator in electronic commerce, and it is vital for building and maintaining customer's loyalty. Since online transactions involve many uncertainties for the customer and most of the Internet banking offers the same product as the other competitor, it is crucial for banks to recognize the key factor that can tie their existing customer become a loyal customer and change the web surfers into purchaser as well which are critical to increase the business and its profits. This paper attempts to evaluate whether privacy issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that privacy issues are major barriers to Internet banking and e-commerce activities among consumers.
关键词：Information and Communication Technologies (ICTs); privacy; e-commerce; ; Enterprise Development
