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文章基本信息

  • 标题:A Study of Short-term Effect Measurement for Information Publication in Government Microblog
  • 本地全文:下载
  • 作者:Ran Tang ; Zhenji Zhang ; Xiaolan Guan
  • 期刊名称:International Journal of Hybrid Information Technology
  • 印刷版ISSN:1738-9968
  • 出版年度:2014
  • 卷号:7
  • 期号:1
  • 页码:57-66
  • DOI:10.14257/ijhit.2014.7.1.05
  • 出版社:SERSC
  • 摘要:From the microcosmic point of view, based on AISAS model, aiming at real cased and data of government microblog information publication, this article makes a quantitative empirical research using correlation analysis and regression analysis and construct a quantitative model to measure the short-term effect of government microblog information publication. The measurement model lay a theoretical basis for improving effect of government microblog information.
  • 关键词:Government microblog; effect of information publication; AISAS model
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