摘要：Identity is said to define a "thing". When the concept, however, is applied to organizations, it introduces a problem of definition. And yet, this problem, which is related to an analysis of the different facets of organizational identity using multiple methods, also reveals the power of this specific concept for management science in general. In this paper, we propose to study the evolution of the identity of a media organization - a television channel for young viewers created several years ago – with the aid of a "five- faceted model". The paper describes a new theoretical model for organizational identity: drawing on concepts of identity dynamics and narrative identity, our modeling of Identity Transition enables us to restore the internal dialectic of organizational identity. To further clarify this dialectic, we discuss Paul Ricoeur's use of the concepts "sameness" and "otherness", "character" and "promise". In our conclusion, we examine the ethical implications of this research and suggest an agenda for future investigation.
