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文章基本信息

  • 标题:Communication Health Check – Measuring Corporate Communication Performance
  • 本地全文:下载
  • 作者:Marita Vos
  • 期刊名称:Journal of Business Studies Quarterly
  • 电子版ISSN:2152-1034
  • 出版年度:2015
  • 卷号:7
  • 期号:1
  • 页码:63-70
  • 出版社:Journal of Business Studies Quarterly
  • 摘要:A Communication Health Check, based on an existing tool for measuring communication quality, was customized for Finnish companies and supporting software was developed to create an online tool. A pilot measurement procedure was performed in a medium-sized company based in the country's capital, Helsinki. The aim was to see if the tool would be useful in the Finnish context, and whether a benchmarking function or further customization would be preferred. The tool was considered easy to use by the respondents and its main function was considered to be enabling organizational learning.
  • 关键词:Corporate management; quality management; audit; performance indicators; ; scorecard
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