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  • 标题:Social Business
  • 本地全文:下载
  • 作者:Maria Cristina ENACHE
  • 期刊名称:Annals of Dunărea de Jos University. Fascicle I : Economics and Applied Informatics
  • 印刷版ISSN:1584-0409
  • 出版年度:2015
  • 期号:2
  • 出版社:Dunarea de Jos University of Galati
  • 摘要:The field of social business is growing rapidly and attracting increased attention from manysectors. The term itself shows up frequently in the media, is referenced by public officials,have become common on universities. The reasons behind the popularity of socialentrepreneurship are many. On the most basic level, there’s something inherentlyinteresting and appealing about entrepreneurs and the stories of why and how they dowhat they do. The interest in social entrepreneurship transcends the phenomenon ofpopularity and fascination with people. Social entrepreneurship signals the imperative todrive social change, and it is that potential payoff, with its lasting, transformational benefitto society, that sets the field and its practitioners apart. Although the potential benefitsoffered by social entrepreneurship are clear to many of those promoting and funding theseactivities, the actual definition of what social entrepreneurs do to produce this order ofmagnitude return is less clear. In fact, we would argue that the definition of socialentrepreneurship today is anything but clear. As a result, social entrepreneurship hasbecome so inclusive that it now has an immense tent into which all manner of sociallybeneficial activities fit. In some respects this inclusiveness could be a good thing. If we canachieve a rigorous definition, then those who support social entrepreneurship can focustheir resources on building and strengthening a concrete and identifiable field. Absent thatdiscipline, proponents of social entrepreneurship run the risk of giving the skeptics an everexpandingtarget to shoot at, and the cynics even more reason to discount social innovationand those who drive it.
  • 关键词:Social Business; IT; Marketing;Social media
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