出版社：Richards College of Business, University of West Georgia
摘要：This short article is about successfully changing the " tires " while the " car " is hurtling along. In this article y ou'll f ind real world strategies from active CEOs and COOs. Based on their successes, three interlinked plans are laid out that work for them and might also work for other organizations. The executives quoted in this article come from a diverse group of U.S. based companies, half of whom have multi-national operations. The article is about how these executives make difficult choices work. The authors believe that the answers are easy to share, but they are often a testing challenge to implement. The article focuses on: . The difference between acting and reacting . How that can change your view of market share . Speeding customer reacting It is not a quantitative analysis. It is a story told to the authors by some very successful executives.
