摘要：Hospitality industry is one of the most profitable industries with a high potential for increase, thus being a hospitality manager is one of the most trendy and prestig.ous jobs of today. It is also a challenging job since, being an effective one is quite complex due to recorded industrial higher heart burn effects, rapid industrial changes in demand, constant trends and severe industrial competition. Due to its' specific, yet, challenging and ever changing characteristics of this job title, it is important to realize and accomplish the necessities of being an effective and successful hotel manager. Due to this fact, the study emphasizes on necessities of effective hotel management from the perspective of strategic hotel managers applications and point of views on the topic, trying to further improve the topic with their suggestions. The study consists of two parts; a theoretical background to support the practical research conducted by a qualitative research method with the scope consisting of 4 and 5 star hotel managers of Izmir destination
关键词：hotel management; effective hospitality; hotel management trends; hotel management ; skills; successful hospitality
