摘要:Saving and investment behavior of a country’s citizens is critical to meet short-run and long-run needs andsmooth consumption over time. This paper relies on the Survey of Consumer Finance Data, over the 1992 –2010 sample period, to answer the question of “Why Do People Save?” The respondents note their primaryreason for savings in each of the Triennial Surveys. The policy implications pointed out by the 1994 seminalarticle of Hubbard, Skinner, and Zeldes still apply today. It is critical to fully understand the savings behaviorwhen determining public policy pertaining to stimulation of savings and the assurance of adequate income forthe growing elderly population in the United States. An analysis considering demographic factors shows howthe primary reason for savings has changed over time. Modeling is used to better understand the individualsaving situation and its' implication on financial and non-financial assets and overall liabilities