摘要：The purpose of the present research is to discover and to understand young people’s touristicbehaviour. We investigated the process of planning a trip, the perception about travel agencies and about Internetusing qualitative methods. The aim of this paper is also to establish how important are qualitative methods whentrying to understand touristic behaviour. We used exploratory qualitative research. Even we made only aqualitative research there are some managerial implications of this study. Managers must focus on human factorwhen promoting a touristic product. They can use Internet to inform young tourists but they must understand theimportance of presenting the real conditions and not an improved option of the real offer. Travel agencies mustbe as flexible as the situation allows. This paper is important because it investigates in-depth the young touristsopinions and allow a comparison between the perception on travel agencies and the Internet.
关键词：travel agencies; Internet; travel behaviour; qualitative research
