期刊名称：Academic Journal of Business, Administration, Law and Social Sciences
印刷版ISSN：2410-3918
电子版ISSN：2410-8693
出版年度：2015
卷号：1
期号：3
出版社：IIPCCL
摘要：Small and medium businesses make 90 % of all businesses in Kosovo and are the main factorof economic development. Kosovo is oriented towards a market economy and has a proactiveapproach in the development of small and medium businesses for a sustainable economicdevelopment.When thinking of “business”, people automatically think of big corporations like Coca Cola,IBM, Sony, Toyota, BMW, etc. which are symbols of the industrialized world of the modernsociety and of the economy of a country, but do not notice a component of the business worldor small business as a main pillar of national economy. Small business is the basis of a freemarket economy. Whatever the reason, owning a business, contains one of the most challengingthings that are rewarding. However, starting a new business contains dangers and challenges.In this context, main purpose of this paper is the analysis of SME in the market developmentof Kosovo.
