期刊名称：International Journal of Engineering and Computer Science
印刷版ISSN：2319-7242
出版年度：2014
卷号：3
期号：12
页码：9404-9407
出版社：IJECS
摘要：In the recent years rural market have acquired significance and attract the attention of marketers as 68.84% population of Indiareside in 6, 38,000 villages and overall growth of economy has resulted into substantial increase in the purchasing power of therural communities. Due to green revolution, the rural areas are consuming a large quantity of industrial and manufacturedproducts. In this way rural market offers opportunities in the form of large untapped market, increase in disposable income,increase in literacy level and large scope for penetration. To take the advantage of these opportunities, a special marketingstrategy ‘Rural Marketing’ has emerged. This paper tries to understand the rural market, importance of rural marketing andstatus of rural market. The main aim of the study to observe the potentiality of Indian rural markets and find out various problemsare being faced by rural marketer
