期刊名称：International Journal of Engineering and Computer Science
印刷版ISSN：2319-7242
出版年度：2015
卷号：4
期号：7
页码：12974-12979
出版社：IJECS
摘要：Television, a medium invented for entertainment, has become burdens to today’s life. Instead of improving the knowledge of thepeople, now-a-days the serials dramas broadcast on the Indian television channels become nuisance for human life. The rural people ofTamilnadu are greatly affected by these television dramas. The researcher conducted a case study in Theni district of Tamilnadu to analyzethe impacts of television serials on rural adults and women using data mining clustering techniques. Data were collected from the public bya set of questioner and it is processed using R tool – a statistical tool which is used for data mining analysis. Gender, Age and educationallevel based classification is performed to analyze the impact of television serials. It is found that the rural women, irrespective of age,educational qualification are greatly affected by these serial dramas and wasting their precious time on this television serials. This researchbring an alarm that these serial dramas become a threat to the socio-cultural values of Tamilnadu
关键词：Television serials; Rural Adults and Women; Data;Mining; K-means Algorithm; Clustering; Theni District
