出版社：Instituto Tecnológico y de Estudios Superiores de Monterrey
摘要：Climate target of a rise in temperature "below 2 ° C" with respect to pre - industrial levels is one of the main challenges that face today's civilization. Through content analysis we study the articles published in the newspaper El País that mention "climate change" while addressing an increase in average global temperature of around 2°C. The studied dates span a period from 1976 to June 2013 with searcher www.elpais.com . The analysis of how they are building the social representation of the mentioned climate target in the Media provides data and information that may be relevant to the implementation of active and react ive communication practices.
其他摘要：Climate target of a rise in temperature "below 2 ° C" with respect to pre - industrial levels is one of the main challenges that face today's civilization. Through content analysis we study the articles published in the newspaper El País that mention "climate change" while addressing an increase in average global temperature of around 2°C. The studied dates span a period from 1976 to June 2013 with searcher www.elpais.com . The analysis of how they are building the social representation of the mentioned climate target in the Media provides data and information that may be relevant to the implementation of active and react ive communication practices.
关键词：Climate change; Media; Climate target; 2 ° C.
其他关键词：Climate change; Media; Climate target; 2 ° C.
