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  • 标题:Evaluation of Two Major Online Travel Agencies of US Using TOPSIS Method
  • 本地全文:下载
  • 作者:Mortrza Soleymaninejad ; Milad Shadifar ; Ayoub Karimi
  • 期刊名称:Digital Technologies
  • 出版年度:2016
  • 卷号:1
  • 期号:2
  • 页码:1-8
  • DOI:10.12691/dt-2-1-1
  • 出版社:Science and Education Publishing
  • 摘要:Nowadays, online services for tourism are a necessity. Tourism companies need a standard website for providing online services if they don't want to fall behind their competitors. Having a website has become so important and crucial that during recent years, many travel agencies have been stablished that only work online and do not have physical address and do not use any of traditional methods. So this website should be based on a scientific and approved framework if company wants to be successful in this very competitive market. In this study, two major online agencies of US that are considered as each other's main competitors, are examined and analyzed using TOPSIS method and based 6 main criteria. And at the end, the results are presented and some suggestions are given that can help improve these websites.
  • 关键词:website evaluation; online travel agencies; AHP; TOPSIS; tourism
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