期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2015
卷号：3
期号：5
DOI：10.15680/ijircce.2015.0305191
出版社：S&S Publications
摘要：Web search is a frequent activity on Internet connected devices, yet web search is still a nuisance when user is using a mob ile device, due to their default keypad and small screen, and that search results could be mostly irrelevant for the user needs given its mobile context. User needs an efficient way to introduce query terms and receive more precise information. In this paper, we propose a new web search personalization approach that captures the user's interests and preferences in the form of concepts b y mining search results and their click through. Onto-Search is based on a client server model. Server performs heavy tasks such as training, re ranking, To preserve privacy only the feature vectors is passed to the server. Location SVM is used for re-ranking of future search results
关键词：Personalization; content ontology; location ontology; re ranking search results; mobile search engine; ; click through data
