期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2015
卷号：3
期号：11
DOI：10.15680/IJIRCCE.2015.0311029
出版社：S&S Publications
摘要：A customer segment is a group of customers who share similar attributes or who have similar needs.Knowledge about customer segments allows businesses to target their products for customers of specific groups orsegments. k-means clustering is a method to divide raw data into different clusters where members of one cluster havemore similar attributes among themselves than the members of other clusters. This paper describes customersegmentation in detail and explains clustering algorithms. More specifically, the paper describes k-means clusteringtechnique and explains its use in customer segmentation by explaining segmentation of television company customerson the basis of various variables.
