期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2015
卷号：3
期号：11
DOI：10.15680/IJIRCCE.2015.0311229
出版社：S&S Publications
摘要：The huge amount of online information as increased more and more. The process of searching has become a very complex.to reduce the process of searching on the related items/product Personalized recommendation is a desirable way to improve customer satisfaction and retention. But now a days the focus is on the veracity. This paper proposes a recommendation system that focuses not only o n predictive accuracy but also serendipity. That which provide the increased efficiency and veracity to the users
关键词：Recommender System; Serendipity; collaborative filtering; DE clustering
