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  • 标题:The Development of Agri-tourism in Opole Province, Poland. From Inexpensive Holidays in the Countryside to Experiential Marketing
  • 本地全文:下载
  • 作者:Barbara WOŚ ; Agnieszka GAWLIK
  • 期刊名称:Journal of Environmental and Tourism Analyses
  • 印刷版ISSN:2286-2838
  • 电子版ISSN:2286-3745
  • 出版年度:2015
  • 卷号:3
  • 期号:1
  • 页码:82-91
  • 出版社:Bucharest University
  • 摘要:The aim of the article is to show the evolution stages of agri- tourism in the Opole Province between the years 2002 and 2014. The bases for the study are as follows: archival and current data on the development of rural tourism, field research and interviews conducted in agri-tourism farms of the Opole Province. The research presents the stages of agri-tourism development in the Opole Province and identifies its basic tendencies. During the study the following basic trends were observed: the shift from agri-tourism to rural tourism, creation of family businesses implying an increase in the number of beds and service offer; experiential marketing – forming a specific offer for a specific recipient; increase in the standard of services and the development of active recreation; development of eco- tourism enriched by educational activities
  • 关键词:agri-tourism offer; the Opole Province; agri-tourism development; agri-tourism farms
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