期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2012
卷号：1
期号：3
页码：136-145
出版社：European Society of Business and Social Sciences
摘要：Media particularly, electronic media is a powerful instrument for bringing visible changes in the views, out look, attitude and interest of people. The media is not only providing entertainment, information but also highlighting what is actually going on in the society, in the country and around the world. Media focuses on socio - economic, political and ideological issues and pinpoints the ills and evils prevailing in the society. Media plays significant role in the war against terrorism in the country and in bringing about the integration in the country. This article intends to highlight the role of media and its impact on minds and hearts of people, the environment in which it functions, the margin which has been left for further improvement and change in f uture.
