期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2012
卷号：1
期号：5
页码：41-53
出版社：European Society of Business and Social Sciences
摘要：The purpose of this research is to discuss the relationship between Personality traits and demographic ones on the financial behavior prejudices in Tehran Stock in 2011. In this way, among the 1000 member of the population involved in the study, about 215 people of individual investigators are chosen based on simple random sampling as the suitable and reliable samples. The essential data are used by a questionnaire with the reliable coefficient of 0.855 for evaluating the extreme impact of five characteristics and demographic variables on the investment's prejudices through structural equation modeling analysis (SEM), and through AMOS6 software. The results show that the investment prejudices in individual investigators has relationship with personal characteristics meaningfully and with some of the demographic variables weakly.
关键词：Behavioral finance; Big Five; Investment Biases;Personality traits; Demographic Factors.
