期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2012
卷号：1
期号：8
页码：1-11
出版社：European Society of Business and Social Sciences
摘要：This paper determined the factors used to measure network dynamics dimension in event management. In order to achieve this objective, the study adopted and modified scales from previous studies. Descriptive research design was adopted and two hundred and seventy one entrepreneurs of special event management enterprises formed the sample for the study. Structured questionnaires were used to collect data which was tested for reliability using Cronbach’s alpha. Exploratory factor analysis was undertaken to find out factor structure of data or uni-dimensionality. The findings demonstrated that, other than those in literature, novel indicators can be employed to measure network dynamics. Consequently, the study concluded that respect, support, trust and cooperation are important in measuring network dynamics.
