期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2013
卷号：2
期号：1
页码：82-90
出版社：European Society of Business and Social Sciences
摘要：The research objective of the study is to investigate the gender effects on entrepreneurial orientation and value innovation in young entrepreneurs in Pakistan. Moreover, the study analyzes the role of entrepreneurial orientation on value innovation in corporate sector in Pakistan. The study seeks to address the gap in the knowledge of the link between multiple dimensions of entrepreneurial orientation in the context of women. Furthermore, we highlight the contingencies in the shift from a red ocean to Blue Ocean i.e. value innovation. The study uses exploratory approach; primary data is collected from 120 professionals operating in different sectors of Pakistan. Although female and male entrepreneurs have similar entrepreneurial orientation perceptions, female entrepreneurs are likely to have lower entrepreneurial orientation propensity than male entrepreneurs. Furthermore, the study found a positive relationship between entrepreneurial orientation and value innovation. The study throws light on the importance of entrepreneurial orientation on value innovation to head on this fast‐paced competition in the context of gender.
关键词：Entrepreneurial Orientation; Innovation; Organizational;Performance; Blue Ocean Strategy; Value Innovation.
