期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2013
卷号：2
期号：1
页码：91-98
出版社：European Society of Business and Social Sciences
摘要：The purpose of this paper is to investigate the importance of marketing intelligence on strategic marketing planning using SWOT analysis for evaluation. Moreover, the paper aims to examine the critical issues of SWOT analysis and seeks a systematic way to head them on. This concept is well discussed in this research arena. Numerous such initiatives have already been taken, however this concept invites a lot more addition, related companies are still in pursuit to materialize the research concepts. This piece of writing is a solely based on extensive literature review. The impact of pre‐job evaluation in assessing SWOT analysis appears to be positive for effective strategic marketing planning. The current paper helps marketing managers to understanding the importance of marketing intelligence and pre‐job evaluation for effective strategic marketing planning.
