期刊名称:European Journal of Business and Social Sciences
印刷版ISSN:2235-767X
出版年度:2014
卷号:3
期号:04
页码:149-156
出版社:European Society of Business and Social Sciences
摘要:This paper is a critical assessment of the merits and drawbacks of qualitative interviews as a research method. To do so, a brief review of literature regarding what we mean by interviews and different types of interviews are presented. Then, practical issues that researchers should put into account before conducting interviews is discussed. Afterwards, issues researchers should keep in mind when implementing interviews are provided. An illustration on how to analyse interviews is addressed. Following this, an evaluation of interviews as a common research method with its pros and cons are highlighted. Before concluding this paper, ethical issues that concern researchers and the use of interviews are delivered.