期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2014
卷号：3
期号：05
页码：76-87
出版社：European Society of Business and Social Sciences
摘要：This study aims to examine the constraints and the method of product marketing for Small and Medium Enterprises (SMEs ) based on food processing in the district of Manjung . The study was conducted among the operators of food processing SMEs in the district of Manjung , Perak Darul Ridzuan . A total of 30 samples were selected as the research subjects. Mediating variables such as the use of contraceptive devices , the forms of SME problems and marketing methods are also considered in this study .The data derived from the questionnaires were analyzed using the Statistical Package for Social Sciences ( SPSS ) . The study found that the forms of constraints or problems faced by the SMEs in the studied area are of financial problems, marketing problems , management problems and production problems . Meanwhile the marketing method to increase the sale of products is through the wholesale selling. The implication of marketing strategies carried out to the SMEs in the studied area as a whole is that the selling products of operators can be improved
