期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2014
卷号：3
期号：07
页码：22-31
出版社：European Society of Business and Social Sciences
摘要：Management means the whole process of organizing the employees with the aim of achieving the enterprise’s targets and the actions in line with the targets. Recently, the enterprises have certain needs such as right planning and management in order to keep high their market share and be more active in the market. At this point, one of the most important processes has turned out to be feedback. The enterprises could differentiate from their rivals with feedbacks of their target customers and right planning by use of these feedbacks. Currently, the whole of these concepts are called as customer satisfaction. In this study, a research has been carried out on some concepts of aviation sector such as internal customers, external customers and customer satisfaction. It has been aimed to research the reasons for recently rising demand for aviation airway transport and evaluating the expectations and satisfaction of the customers. The data acquired from the results of the applied questionnaire have been examined by use of the analysis methods in the program “SPSS Statics”. As a result of the research, it has been determined that the airway transport is preferred today more than the past and these preferences differentiate according to age, education, gender and marital status.
关键词：Airway Transport; Business Management; Business;Environment; Customer Satisfaction
