期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2015
卷号：4
期号：03
页码：151-171
出版社：European Society of Business and Social Sciences
摘要：This qualitative, exploratory study investigates women’s strategic role in micro business, its impact on perceived value towards sustainable entrepreneurship and reduction in maternal mortality rate through basic Groups based training & skills development in 85 percent rural perspective. The model comprises women skills development, access to micro finance self-employment, entrepreneurial ventures and sustainability in general and specific to rural communities. A purposive sampling approach has been adopted to investigate 160 selected respondents, both who have established new micro-entrepreneurship ventures and those mature micro businesses owners. All the constructs in the constituted model have been tested using a five point likert scale developed by the researcher subject to preliminary and post interviews followed by pilot testing. The data was subjected to descriptive statistics, regression and correlation. The characteristic of bootstrapping barriers and the discrimination exercised by the family, patriarchal society where, banks and VC’s attitude towards women’s cadre is discussed. The financial resources and challenges are the hallmark of the research, particularly in the developing countries. The factors that motivate women correlated to entrepreneurial cognition are also discussed. The characteristics of bootstrapping and the allied problems of the women cadre in startup are the focus of the paper. The paper also reviews the problems faced by fresh graduates in medicine, management as aspiring entrepreneurs and their likely role in rural health care.
