期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2015
卷号：4
期号：03
页码：189-210
出版社：European Society of Business and Social Sciences
摘要：Nonprofit organizations face difficulties in attracting financial resources for the maintenance of its activities, given that, every year, there are more such organizations, intensify the dispute between them by resources donated by external stakeholders (donor resources), which are composed of government agencies, financial agencies, companies and individuals. Thus, it is essential to identify the motivations that affect the decision-making process of the donor in order to assist organizations of the third sector in capture effectiveness of resources. The aim of this study is to identify the factors that motivate the individual donor to contribute with resources for social organisations. More specifically, this study aims to describe the individual donor profile. To achieve these goals, data collection was held in the city of Piracicaba/SP, by means of questionnaires via personal interview and electronic mail. The main findings of the study are: donors are motivated to provide resources to meet the basic needs of the population, by the need for achievement and personal satisfaction; do not carry out donations in order to be recognized in front of family, friends or society; and finally, situations that generate increased prestige or status are not considered by donors.
关键词：Third sector. Fundraising.;Behaviour and motivation of the donor.
