期刊名称：European Journal of Business and Social Sciences
印刷版ISSN：2235-767X
出版年度：2015
卷号：4
期号：04
页码：105-122
出版社：European Society of Business and Social Sciences
摘要：Dairy farming is a common income generating activity within Kieni east and west districts, Nyeri County. Majority of farmers alongside other farming activities have kept dairy cattle in this area. The milk produce gets to the market through various distribution channels. The study presents an evaluation of the various distribution channels available to the dairy farmers in Kieni east and west districts, Nyeri County. The objectives of the study were to assess how quantity of milk supplied, price of milk, access to credit facilities and collection procedures, influence the choice of distribution channels among dairy farmers within the County. The research design used was descriptive survey and focused on dairy farmers in Kieni east and west districts, Nyeri County. The data was collected using selfadministered questionnaires. Various quantitative and inferential statistical analysis techniques were used to analysis the data obtained from the field. The results indicated that quantity of milk supplied by farmers and the prices of milk were the major determinants in the choice of distribution channel. Access to credit facilities had also an influence on the choice of milk distribution channel with majority of respondents indicating that credit facilities were inaccessible. Majority of respondents indicated that they use formal distribution channel to distribute their milk. Formal distribution channels were rated highly as influencing choice in distribution channel. The study concluded that absorption of the quantity of milk supplied and offered price of milk per kilogram strongly influence the choice of a distribution channel while access to credit facilities and collection procedures moderately influenced the choice of a distribution channel. The study recommends that all the stakeholders involved during the milk distribution process should play an active role to ensure that dairy farming turns out to be a profitable venture.
关键词：Quantity supplied; Distribution channels; Dairy farmers;Strategies; Prices; Milk
