期刊名称：Izvestiya: Journal of Varna University of Economics
印刷版ISSN：2367-6361
电子版ISSN：2367-6957
出版年度：2013
期号：2
出版社：University of Economics Varna
摘要：Keeping loyal customers and ensuring repeat visits has become a major issue in the travel industry over the last three decades. As the tourism market today presents a dynamic and extremely competitive environment, policies to lure in new visitors are barely efficient in supporting the development of tourism activities. In today's largely digitalized economy, travel agencies are expected to keep their strategic market share in the global tourism distribution system by establishing loyal, long-term relationships with their clients in order to increase their revenue and stay in business.
