期刊名称：Izvestiya: Journal of Varna University of Economics
印刷版ISSN：2367-6361
电子版ISSN：2367-6957
出版年度：2014
期号：3
出版社：University of Economics Varna
摘要：Today increasing numbers of commercial companies are using the electronic forms of doing business. Globally, in 2012 the profits from online trade reached 1 trillion dollars 1 . The European online trading market gained a sales volume of 134,9 billion euro, and according to the analysts in Forester research its growth in 2018 would be 233,9 billion euro 2 . The considerable e-commerce growth rates are due to a multitude of advantages, brought about by this form of making deals, as well as the more advanced web systems used to handle it. Most companies dealing with online trade became aware that the website used for its implementation is an important tool, which can significantly contribute to sales growth, image recognition and finding new clients and partners.
