期刊名称：Izvestiya: Journal of Varna University of Economics
印刷版ISSN：2367-6361
电子版ISSN：2367-6957
出版年度：2015
期号：3
出版社：University of Economics Varna
摘要：Analytical CRM systems are at the point of intersection of two of the fastest de- veloping information technologies of recent years - customer relationship manage- ment systems and business intelligence applications. Regardless of specialists differ- ent theoretical views and practical approaches towards the meaning and specific con- tent of the "analytical CRM system", all of them unanimously define it as one of the fastest growing and promising areas in the IT industry.
