期刊名称：EJOVOC : Electronic Journal of Vocational Colleges
印刷版ISSN：2146-7684
出版年度：2015
出版社：Kirklareli University Luleburgaz Vocational College
摘要：Internal marketing can be interpreted to applicate marketing practices to the organization’s employees.Internal marketing is very important and related to almost any organization. Satisfying employees result inmotivation so that the service quality of service provider is going to be higher and service output is going to beincreased.The aim of this paper is to analyze internal marketing in public service sector in Bursa and to propose internalmarketing strategies for managers based on the findings. Therefore different public service organizations’employees were reached. As a sampling method quota sampling was chosen because not many of the publicservice deliverers were eager to participate in such a survey. To collect data, questionnaire method wasselected. Regression analysis was used to analyze the effects on job satisfaction. Results show that colleagues,job enrichment and compensation have significant effect on job satisfaction
关键词：Internal Marketing; Job Satisfaction; Public Service
