期刊名称：CROMA Journal : Contemporary Research on Organization Management and Administration
印刷版ISSN：2335-7959
出版年度：2013
卷号：1
页码：39-48
出版社：Academic Association of Management and Administration
摘要：Purpose – The aim of the research paper is to evaluate the competitiveness of the Hungarian agri-food product groups on the market of European Union.Methodology – I evaluate the competitiveness of Hungarian agri-food products by Constant Market Share method and by quality competitiveness. The data come from the European Commission database (in COMEXT system). Trade flows are aggregated according to the product (main groups of SITC classification) and according to the partner (geo-economic areas).. In my survey „the agri-food” refers to food and live animals; beverages and tobacco (SITC 0 and 1).Findings – The value of the Hungarian food export in the EU market increased by €1.930 million by the second period of the examined period (2009-2011) compared to the base period (2004-2006). On the basis of the Constant Market Share the surplus can be divided into its component in respect of product groups as follows. The market size effect was €666 million, which represents 34.5%. Similarly to the pre-accession period – albeit to a lesser extent – the market size effect was significant. On the other hand, the structural effect amounted to only €73 million which contributed to the export growth only 3.8%. Therefore we can state that the Hungarian food export concentrated on products for which EU demand grew at an average rate. The competitiveness effect was significant and presented 61.7% of the total profit with a value of €1190 million. On the market of European Union the share of groups of fish, crustaceans, molluscs preparation and that of the coffee, tea, cocoa, spices slightly decreased from the base period to 2009-2011. Meanwhile the average export price increased. In case of all other product groups the Hungarian market share grew on the of European Union. The share of a part of these product groups rose meanwhile the average export price dropped. These product groups are: live animals; meat, and meat preparation; dairy products, eggs; feeding stuff for animals and the beverages. However, in case of some product groups the market share grew despite the increasing export price. These are the groups of cereals and cereal preparation; vegetables and fruits; sugar, sugar preparation and honey; miscellaneous edible products and preparations; the tobacco and tobacco manufactures.Research limitations/implications – In this paper I analyse the development of the Hungarian agri-food export on the market of EU since the EU accession. I outline the structure of the Hungarian agri-food export trade by products. Then I evaluate the components of Hungarian agri-food export growth on the basis of Constant Market Share (CMS) model. Finally, I detect the market positions of Hungarian agri-food product groups on the market of EU.Practical implications The results may help the policy-makers to take the proper measures to improve the competitiveness of Hungarian agri-food products.Originality/Value – The theoretical concept developed in this study, and the conclusions drawn from empirical research. The basic question is how Hungary could improve the external competitiveness of agri-food products.
关键词：agri-food export; market share; CMS modell; quality competitiveness; European Union
