文章基本信息

标题：Perceptions on the challenges of online purchasing: a study from “baby boomers”, generation “X” and generation “Y” point of views
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作者：Saroja Dhanapal ; Deeparechigi Vashu ; Thanam Subramaniam 等
期刊名称：Contaduría y Administración
印刷版ISSN：0186-1042
出版年度：2015
卷号：60
期号：1
页码：107-132
语种：English
出版社：Universidad Nacional Autónoma de México
摘要：The internet has created a revolutionary impact in everyday communications and tran - sactions. It is considered the fastest growing mode used to shop. Internet shopping is also referred to as online shopping. Online shopping is a fast and efficient way for consumers to purchase products and services. The purpose of this research is to provide insight into issues related to online shopping. A survey was carried out among the public comprising of “Baby Boomers”, Generation “X” and Generation “Y” to identify their perceptions of online purchasing and the challenges they face with online purchasing. The results indicated that social factors have a significant relationship with online purchasing behavior of the three generations. The results also indicated that the challenge that is found to be most significant by the three generations is the risk of credit card transaction. It is recommended that further research can be done to study the relationship between gender and online purchasing beha - vior with a focus on the Malaysian scenario which is unique in its diversity of population. All Rights Reserved © 2015 Universidad Nacional Autónoma de México, Facultad de Contaduría y Administración. This is an open access item distributed under the Creative Commons CC License BY-NC- ND 4.0.
关键词：Online shopping; Perception; Baby Boomers; Generation X and Y Compras en línea; Percepción; Baby boomers o generación de posguerra; generación X y Generació...