摘要：Purpose of the article Mentally demanding job of a media creator (journalist, communicator, etc.) exposes an individual to a high amount of stress. The latter one disturbs the balance of external expectations and internal capabilities, leading to disruption of psychological well-being and reduction of the quality of life. The key to proper stress management is usage of positive coping strategies. The aim of this paper is to research the usage of coping strategies (positive and negative) by the students of mass media – the future media creators. Methodology/methods By means of a standardized questionnaire, we examined the use of positive and negative coping with stress strategies on probands – the future media creators, i.e. students on the faculty of mass media. The questionnaire was distributed personally in amount of 105 with a 95% return of 100 questionnaires. As the sampling method we used the choice of participants based on availability. Findings The results showed that probands elected more positive strategies, and thus they are able to handle stress in a healthy and rational way. As the trend of feminization is constantly evolving in the media, we also examined ability of female students to cope with stress. Our assumption, that women handle stress better than men, was not confirmed. They chose rather negative strategies. On the other hand, the male part of probands was inclined to choose positive strategies. Behind the ability to handle stress in a positive way, in the case of media creators, probably lies the complexity and integrity of personality, and other factors. Limits of research The main limit of presented research is the composition of research sample, i.e. students even though they study in the programs of the mass media, are not the representative sample of the group of media creators in practice. Therefore, we suggest executing similar studies on the sample of the media creators that are already working in the field of media to verify our findings.
关键词：creativity ; media ; creative employee ; stress ; coping strategies ; M15 ; M21 (see on websit http://www.aeaweb.org/journal/jel_class_system.html)
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