Based on BP neural network model, this paper aims at evaluating the performance of cold chain logistics of agriculture products. This paper analyses on the basis of the fresh business' current situation of cold chain logistics, sums up the bottleneck of China's cold chain logistics of agriculture products operation, provides competitive and practical fresh electric cold chain distribution mode in the current cold chain mode of operation and discusses the related problems. The evaluation method is effective to prevent cross contamination of agricultural products, ensure the health, safety and quality of any link from farm to table, and give consumers safe diet to improve people's health level.