This paper studies the research-based learning teaching model in the university physical teaching based on local fractal theory. The Research-based learning teaching model is innovative and has been extensively applied in the course teaching of universities and middle schools at home and abroad. From the correlation theory in characteristics of university teaching and research-based teaching model, we can see that it is necessary and feasible to apply this new model in university teaching. This is also proved by the tentative application in the course Network Marketing. The only way to cultivate more excellent for the social is usefulness of talent.