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  • 标题:Russian Public Relations Activities and Soft Power
  • 本地全文:下载
  • 作者:Andis Kudors ; Robert Orttung
  • 期刊名称:Russian Analytical Digest
  • 印刷版ISSN:1863-0421
  • 出版年度:2010
  • 期号:81
  • 出版社:Research Centre for East European Studies and the Center for Security Studies
  • 摘要:This issue of the Russian Analytical Digest examines Russian public relations activities and soft power. First, Andis Kudors assesses Moscow's relations with Russian compatriots residing abroad as a way of exerting soft power over neighboring countries. Particular attention is given to the role of the Russian Orthodox Church and Russian television as a vehicle for spreading influence. Second, Robert Orttung examines Russia's use of public relations as a foreign policy tool. Examples include the global RT (formerly Russia Today) television network, Vladimir Putin's use of PR in Russian domestic politics and Gazprom's international PR campaigns.
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