其他摘要：With the arrival of information society as well as the rapid development of information and new technologies based on the network technology, digital technology and mobile communication technology come into being. New communication tools such as Blogs, 4-G network were accepted by more and more people. New media technology is widely used among college students and this students group is the major part in the members of the communist youth league. With the popu-larity and development of new media technology, there will be higher requirements to the com-munist youth league in colleges and universities and a new challenge to the traditional way of working. It is very important to analyze the pros and cons of new media to the communist youth league work in colleges and universities as well as search for the innovation path of that under the new media environment. The opportunities and challenges in building Communist Youth League in university were analyzed detailedly in this paper, and the countermeasures for reasonable using the new media tools for the college league work were investigated. A number of suggestions were put forward to innovate the mechanism for the work of the Communist Youth League in colleges and universities.
关键词：新媒体 ; 共青团 ; 创新 ; 工作路径 ; The New Media ; The Communist Youth League ; Innovation ; The Work Path
其他关键词：新媒体 ; 共青团 ; 创新 ; 工作路径 ; The New Media ; The Communist Youth League ; Innovation ; The Work Path
