其他摘要：Based on the co-orientation approach to public opinion formation, this paper discusses about the characteristics and changes of the relationship among the media, the elite and the public in Internet context. The author argues that the Internet technology has broken the power balance among the media, the public and the elite, and that is the main reason for current Internet communication predicament. Individuals on the Internet do not always reflect the public interest. The elite can communicate with the ordinary people directly on the Internet, but they are not fully prepared and able to maintain a positive orientation in the public agenda. The mass media trapped in the Internet is difficult in reporting independently and objectively. The key to change the status quo is to rebuild the mass media influence.
关键词：互联网传播 ; 媒体 ; 精英 ; 公众 ; Internet Communication ; The Media ; The Elite ; The Public
其他关键词：互联网传播 ; 媒体 ; 精英 ; 公众 ; Internet Communication ; The Media ; The Elite ; The Public
