期刊名称：International Journal of Economics and Empirical Research (IJEER)
印刷版ISSN：2311-3871
电子版ISSN：2310-5232
出版年度：2015
卷号：3
期号：8
页码：411-418
出版社：The Economics and Social Development Organization (TESDO)
摘要：Purpose: The purpose of this paper is to find the factors which influence the intention of Muslims of Lahore to use Islamic banking. Methodology: Therefore data was collected through distributing questionnaires. In total 220 questionnaires were distributed and 154 were collected and analysis was performed on 150 questionnaires because 4 of them were not fully filled (Return rate was around 69%). Analysis was performed by using hierarchical regression technique. Findings: Both attitude and social influence were proven significant in the initial stages of the technique but attitude proved insignificant in the later stages. Knowledge also proved significant in influencing the intention of the people. In the final stage the effect of price as a moderator is also observed. Recommendations: Policy recommendations are made on the basis of empirical results.
关键词：Islamic Banking; Attitude; Knowledge; Social Influence; Pricing; Intention
