期刊名称：Entrepreneurial Business and Economics Review
印刷版ISSN：2353-8821
出版年度：2013
卷号：1
期号：3
页码：71-85
出版社：Centre for Strategic and International Entrepreneurship of the Faculty of Economics and International Relations at the Cracow University of Economics.
摘要：The objective of this paper is to evaluate attractiveness of Indian market and to assess the gap between potential profit opportunities and the current value of Polish exports to India. It was decided to conduct empirical analysis based on secondary research where data is collected from the World Bank and by the Ministry of Commerce and Industry of India. SWOT analysis has been carried out to identify future steps for businesses planning to achieve success on the Indian market. Although investment decisions are made upon evaluation of the economic profits and factors such as size of the market, level of competition, cost effectiveness, and market potential value, the geographical distance, new environment, adaptation costs and ease of doing business are the negative factors and the main obstacles in exploring Indian market by Polish companies. It is recommended to create a more effective investment promotion mechanism and to advertise the business potential that lies within the Indian market with regard to increasing liberalization and to rapid growth that implicates huge demand on import of certain goods and direct investments. The originality of this work lies in in-depth analysis of key aspects of Polish investment on Indian market, revealing the conservative attitude of Polish entrepreneurs towards Indo-Polish trade cooperation.
