出版社：Asociatia Generala a Economistilor din Romania - AGER
摘要：Green marketing concept was adopted by real estate industry, and emerged as environment protection became a ‘fashionable’ issue. In Romania, after a conceptual phase, concern for environment developed mainly after 2008, when Romanians and real estate companies embarked on raising interest for green buildings. Few Romanian investors understood the importance of applying green marketing strategies for business boosting, especially during and after an economic crisis. Increasing interest of green marketing concept is related to involving foreign investors in development of Romania’s real estate projects. Nowadays, they realize the importance of green marketing to highlight features of their green buildings.
关键词：green marketing; strategy; real estate; green consumer.
