期刊名称：The International Journal of Economic Behavior - IJEB
印刷版ISSN：2069-5756
出版年度：2011
卷号：1
期号：1
页码：53-62
出版社：Faculty of Business and Administration, University of Bucharest
摘要：In this moment, the higher education entities, same as the other companies which are in market, carry on the activity in an extremely dynamic environment. Consequence of dimensions and rapidity of environment changes, the higher education institutions can not make abstraction by the reality which is present and they can not see each change as a distinct event, which can be studied individual for maximize the advantages and minimize the negatives effects which product him. Jim Knight said that: „the change is a present reality in the framework of this the educational institutions must to learn to operate or must to assume the failure risk”. These evolutions impose changes in the way in which the managers understand the institution relation with the market whose they address. Similarly, the requests of higher education reform imposed by the transition at Bologna process impose of universities and in the same times of faculties the remarkable adapt efforts. Therefore, the institutions which supply services must to concentrate by quality, equality between sexes and by the instruction improvement, the development and the valorisation of opportunities for women’s, the basis education to be free and obligatory by childhood. The early education by childhood provides the crucial base for their all education. The study it is based by primary quantitative research method by conclusive-descriptive nature based by the divided plans or transversal research how this is know in specialty literature. The dates collect method has been “face to face” investigation and the research instrument the questionnaire. The quantitative dates processed using SPSS
关键词：education; student; attitudes; consumer behaviour; marketing research
