期刊名称：The Online Journal of Applied Knowledge Management
印刷版ISSN：2325-4688
出版年度：2014
卷号：2
期号：1
页码：11-17
出版社：The International Institute for Applied Knowledge Management
摘要：Business intelligence systems (BIS) are able to provide relevant and innovative information thus can present a competitive edge for many organizations in order to compete in the marketplace and provide value for their customers, but in order to leverage their potential they need to be effectively used and become an integral part of organizational activity. Our study aimed to provide evidence, that organizations that focus on customers will have higher embeddedness of BIS into the organizations work system, and that customer oriented management practices lead to more differentiated and effective BIS utilization. The conceptual model was tested and analyzed by structural equation modeling based on survey data. The results show that focus on customers importantly impacts on management support of BIS use, which in turn as direct or indirect support leads to more intensive, extended and embedded use of BIS. Organizational customer orientation also directly impacts on embedding BIS into the routines of workers, suggesting that these organizations will have higher return on investments in BIS and ultimately better organizational performance
关键词：Business intelligence systems; BIS embeddedness; Focus on customer; Management support of BIS use
