期刊名称：The Online Journal of Applied Knowledge Management
印刷版ISSN：2325-4688
出版年度：2014
卷号：2
期号：2
页码：26-42
出版社：The International Institute for Applied Knowledge Management
摘要：The governments are often engaged in the higher education sector, which is justified by the need for support in creating and upgrading human capital and scientific knowledge – the key production factors in the New Economy era. However, universities - as well as other public organizations - are commonly criticized for lack of effectiveness and efficiency. The New Public Management concept claims that public sector organizations should try to use management tools and techniques to better accomplish the requirements of their stakeholders. After a period of an enormous growth the higher education system in Poland is actually faced with a set of serious challenges. In order to meet the requirements of accountability, performance measurement and strategic planning, Polish universities can use the Balanced Scorecard and the tools developed in this methodology, such as the strategy map. As it was illustrated by the case study of the biggest life sciences university in Poland – the strategy map could be a helpful technique for communicating the strategic intent of such a public organization. It could be also useful as an input for the performance measurement and subsequently for the strategy execution system. The adaptation of such tools requires some modifications, but expected benefits could justify such an effort.
关键词：strateg y map; Balanced Scorecard; strategic communication; strategic planning; higher education; New ; Public Management.
