期刊名称：Center for Educational Policy Studies Journal
印刷版ISSN：1855-9719
电子版ISSN：2232-2647
出版年度：2014
卷号：4
期号：1
页码：31-49
出版社：University of Ljubljana
摘要：In our everyday lives we are surrounded by advertising in its variousforms. Thus in the school context it is not surprising that the issue ofadvertising is addressed by different subjects, with the main foci beingadvertising-specific language, images and illustrations, use of stereotypes,strategies of persuasion etc. But advertising also contains factualinformation, being explicit or implicit, to make a campaign more credibleand underline the effectiveness of a certain product. Dealing withthe use of factual information in advertising critically is important forthe consumer. For many products this information is derived from scienceand technology. Understanding the science in and behind advertisingis necessary to become a critical consumer. Learning about theuse of science in advertising also allows promoting societal-orientedcommunication and decision making skills in the science classroom.Unfortunately, only a few examples on the use of advertising in the scienceclassroom exist. This paper provides a justification for the use ofadvertising in science education. Examples from the classroom developedin the framework of the PROFILES-project are provided by way ofillustration.
关键词：Science education; Science-technology-society; Socio-scientific;issues; Communication skills; Critical media literacy; Advertising
