期刊名称：International Journal on Research and Development : A Management Review
印刷版ISSN：2319-5479
出版年度：2014
卷号：3
期号：1
页码：6-10
出版社：Institute for Research and Development India
摘要：A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost. The present study is an attempt to highlight the consu mer behaviour and attitude towards Birla sun life mutual fund in Jalandhar. Data used to arrive at the conclusions involved both primary and secondary sources. 50 respondents including Business class, Service class, & Professionals were selected via convenience sampling in Jalandhar for conducting the survey. Data thus collected were further analysed using percentage analysis and tabulation
