期刊名称：International Journal on Research and Development : A Management Review
印刷版ISSN：2319-5479
出版年度：2014
卷号：3
期号：1
页码：55-61
出版社：Institute for Research and Development India
摘要：India has been susceptible to natural disasters from time to time. Every time a disaster strikes India, it leads to tremendous loss to the nation and affects the citizens. Disasters have been directly affecting nearly 6% of the population annually. It is also resulting in economic loss to massive magnitude. The penetration of insurance is low in India. In this study, we study the buying behavior of disaster insurance in India. We survey to explore the factors which affecting the buying decisions for disaster insurance. In this study we isolate ten factors which affect the buying decisions of customers
